Monthly Design Challenges for Designers
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🚀 Spaced: The Creative Brief
Who is
Spaced
?
SPACED is a space travel company providing the ultimate experience for outer space travel with feature destinations like the Moon, Mars, Earth, and Europa. One of our top features is our cheeky customer service and speed—we can get you anywhere safely in our universe within 1 day.
What we need:
🔶 Logo/Branding: We need a logo that sums up who we are. We go to infinity and well beyond.
🖥 Homepage: We need a homepage that informs our potential customers about our safe travel experience to space. We’re really excited about our new feature destination, the Moon. The website will need to allow for our customers to book travel to our available destinations.
📱 Mobile App: We need an app that will allow people to book travel and experiences.
Words That Describe Us:
- Awesome
- Tech
- Ultimate
- Experience
- High-end
- Future
- Quick
- Elon Musk
Random bits about us:
- We’re more Virgin American than United but cheekiness of Southwest.
- Tesla/Audi for space travel.
- Our space suits are made by Nike.
- Our customers can’t afford a Rolex, most rep Apple Watches if anything at all.
- Our customers have at least one pair of white shoes.
- If we were a computer we’d be an iMac Pro.
- If we were a phone we’d be the Pixel 2 XL in white.
- Stormtroopers + The Darkside.
- More Coke than Pepsi.
- If we were a billboard, our product would feature a Mini Cooper.
Who are our customers:
Humans the age 25 to 40
Things to know:
- It’s always SPACED, not Spaced, or spaced.
- Our tagline is: To space and back, safely.
- We’re fans of lots of black and white with 1-2 accent colors.
- We like sans serif fonts but not opposed to other options.
- No VISA necessary for travel.
- We have competitive pricing.
- We believe the moon landing was 90% real.
- The Earth is round.
- We’re not alone.
- Saturn has more rings that LeBron James.
What we don't know:
We haven’t yet picked a headquarters for our launch pad so open to suggestions however JFK in New York has a strong bid in.
Deliverables:
Everything must be delivered two weeks from now.
All deliverables must be shown on either Twitter, Instagram, or Dribbble with the hashtag #SPACEDchallenge.
Got an idea for a brief? 🧐
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